An SSL certificate helps to ensure that any information sent between your website users and your internet server is encrypted and secure.
As well as the obvious security advantages that this brings, there are multiple other benefits to having an SSL certificate for your website.

Boost your Google Ranking
Google uses a number of signals to determine how high up in their rankings a website sits and the content of your page isn’t the only one. Google has announced that websites that use SSL certificates to make their connections secure will receive a ranking boost in return for doing so.

It’s not entirely clear how significant this boost is but in the cut-throat world of search engine optimisation, it’s well worth taking advantage of anything that will allow you to score an edge over your competitors. Of all the things that you can do to improve your Google ranking, adding an SSL certificate to your website is one of the most straightforward.

Improve User Trust
The average internet user is much more aware of the security risks that come with using the world wide web than they were five years ago. That means that they’ll be wary of any website that isn’t using encryption.

Google Chrome now displays a small green padlock and the words “secure” next to your URL if you have an SSL Certificate installed.

SSL Certificate
If you don’t have an SSL certificate installed you will see the following and shortly, you will start to see a red triangle and “Not secure” next to your URL which could be a concern to the user.

Non SSL Contact Forms
Also, if forms on your website announce to the user that they’re being sent in an insecure way then there’s every chance that they won’t submit them and may even abandon your website at the first opportunity, costing you leads, business, and customers.

An SSL certificate ensures that you’re meeting the security expectations of your users and doing everything you can to protect their valuable data.